Globalisation , the World Economy and MNE’s mini essay
ESSAY QUESTION: Research in Motion Ltd. (RIM) was one of Canadas largest companies in early 2008.
RIM have four options in which to choose between before expanding into foreign markets. These are: 1. Do more 2. Grow and expand. 3. Increase acquisitions 4. Go global (a detailed table of pros and cons is attached as well as an RIM case study). What do you think RIM should have done (which option) and why?
IT IS IMPERATIVE YOU REFER TO THE TABLE ATTACHED ‘OPTIONS FOR RIM EXPANSION’ THIS GIVES A DETAILED OUTLINE OF THE PROS AND CONS OF EACH OPTION. ALSO I HAVE ATTACHED THE RIM CASE STUDY WHICH NEEDS TO BE READ TO UNDERSTAND THE SITUATION MORE CLEARLY