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L RISKS By Name Presented To Tutor Institution Topic Date INTERNATIONAL BUSINESS 2 Introduction Improved technology specifically in transportation and communications, reduction in trade tariffs, increased local competition and better political relationships between nations have motivated many business enterprises pursue international expansion and to become more globalized in their operations. In an effort to achieve more profit that guarantees business continued sustainability and profitability several companies are currently engaging in cross border commercial transactions. International business entails across the border transactions of goods, services and resources between two or more nations. Multinational companies transact business in more than one nation and their business approach has a global perspective (The Marketing concept).